Hi Bedger,
When it coems to sales volumes they reflect the state of product adoption. You will find the "consumer" no matter who they are is very risk averse, especially if they are at risk of litigation.We are talking about about an area that is also subject to insurance constraints.
Note the findings from Harvard Business Schook...
This paper looks at the consumer psychology of new product adoption. It identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change.
https://www.hbs.edu/faculty/Pages/item.aspx?num=30597The role of thes sales people today is to get the message out there as well as close the opportunities... but if most doctors are "happy" with the status quo" then we have to expect slow uptake until the message from their peers, the early adopters, convinces them to change.
The product adoption curve applies to all...
(20min delay)