@dunjo
I would add on that:
for US best comparison is quickbooks online versus xero
for UK best comparison is quickbooks versus xero
For worldwide best comparison is quickbooks versus xero
The latter really shows how xero is eroding the market share of Intuit over the last 5 years.
But the google trends data is so-so, it really only confirms whatever you are looking for, because there are seasonal trends as well as these different choices of words you can use.
The hard numbers are the subscriber numbers. Google trends just confirms these trends, and probably tells you a bit more about the organic versus non-organic growth of these numbers (in particular the UK growth for QBO is far greater than would be expected based on google trends, suggesting paid acquisition compared to organic growth). But this is pretty interpretative. A better look through for this is still LTV/CAC which Xero is ~8 to QBOs 5.
If you are looking for leading indicators of subscriber numbers, the other thing to look at is the advisor directory. Although the points system has changed in general platinum partners have lots of clients > gold > silver > bronze. If you compare the markets, you will see that the total number of advisors does not directly correlate with sub numbers, in fact, a lot of the heavy lifting is by the big guys. So, actually growth in platinum and gold partners is good leading indicator. When I first started looking more than 12 months ago, there were no platinum partners in the US and less than one page of gold partners. It is a very different story now.
Then there are others like Alexa, looking at the makeup of the feature request section of the Xero business community (new subs tend to put in new feature requests immediately).
All of these things however just give you something to do to make up time, whilst waiting for the twice-yearly updates from the company which are the real deal.
- Forums
- ASX - By Stock
- Xero or Quickbooks online - who will win and how?
@dunjo I would add on that: for US best comparison is quickbooks...
-
- There are more pages in this discussion • 5 more messages in this thread...
You’re viewing a single post only. To view the entire thread just sign in or Join Now (FREE)
Featured News
Add XRO (ASX) to my watchlist
(20min delay)
|
|||||
Last
$133.32 |
Change
-0.570(0.43%) |
Mkt cap ! $20.22B |
Open | High | Low | Value | Volume |
$134.00 | $134.17 | $132.02 | $67.47M | 507.8K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
3 | 357 | $133.00 |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
$133.40 | 8 | 1 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
3 | 357 | 133.000 |
1 | 284 | 132.120 |
1 | 37 | 132.000 |
1 | 10 | 131.970 |
2 | 68 | 131.000 |
Price($) | Vol. | No. |
---|---|---|
133.400 | 8 | 1 |
134.080 | 120 | 1 |
134.520 | 100 | 1 |
134.980 | 75 | 1 |
135.000 | 446 | 3 |
Last trade - 16.10pm 29/03/2024 (20 minute delay) ? |
|
|||||
Last
$133.32 |
  |
Change
-0.570 ( 0.35 %) |
|||
Open | High | Low | Volume | ||
$133.33 | $134.12 | $132.06 | 18225 | ||
Last updated 15.59pm 29/03/2024 ? |
Featured News
XRO (ASX) Chart |
The Watchlist
BGD
BARTON GOLD HOLDINGS LIMITED
Alex Scanlon, Managing Director & CEO
Alex Scanlon
Managing Director & CEO
SPONSORED BY The Market Online