CCL 0.00% $13.30 coca-cola amatil limited

Woolworths aren't stupid. CCA are really failing as a company at...

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    Woolworths aren't stupid. CCA are really failing as a company at the moment. They've had a few product cycles that haven't succeeded such as the coke life branding.

    Pepsi are pushing hard and creating some good beverages at the same time which adds to the pressure.

    Amatil are pushing away from traditional advertising with ahot girl/guy at a cool party/beach. Trying new things that are not sticking.

    Amatil are continuing a trend of doing their best to screw a great brand... amazing that today's developments were in the newspaper and not an asx announcement!

    Expect to see more red for a while. Won't end until they get back to the basics which may involve a new board
 
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