"Win a 3D Print Model.... Describe your patient's anatomy and...

"Win a 3D Print Model.... Describe your patient's anatomy and how a 3D printed model will improve their surgical outcome..... Click here to enter".

For a bonafide company within the medical sector I find the above mail out quite alarming. Surely they don't have the resort to this sort of retail marketing. If they are trying to gain a reputation within the medical profession the latest marketing is surely a kick to the nuts.