What is GMG Worth?

At $24.02 GMG is on a Div Yield of 1.25% and a PE of 30
GMG seems to be valued by the market as if were Microsoft or Apple
With interest rates potentially moving higher in 2024, I don't understand why the market is paying such a premium for GMG?
From a technical perspective, I think the share price will move back to the $18 mark this year (which is still a high price to pay)
10 year daily chart below with 233 day exponential moving average

https://bigcharts.marketwatch.com/advchart/frames/frames.asp?show=&insttype=Stock&symb=AU%3Agmg&x=39&y=13&time=13&startdate=1%2F4%2F1999&enddate=7%2F21%2F2020&freq=1&compidx=aaaaa%3A0&comptemptext=&comp=none&ma=2&maval=233&uf=0&lf=1&lf2=0&lf3=0&type=2&style=320&size=4&timeFrameToggle=false&compareToToggle=false&indicatorsToggle=false&chartStyleToggle=false&state=11