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Terrible Branding

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    The article by UQ has Dr Abeyratne quoting two names for the product, one of which is Coughalytics, the other which is Pneumophone.

    I like the company, tech and use case. But branding matters. The names are terrible. I hope these aren’t what they are going to market with. Look at the strength of the name of Xero or Quickbooks (communicate a financial number ‘zero’ or a result ‘quick books’) versus MYOB (no stranger would know what that means). Afterpay versus Zippay is another
    great example - one communicates what it is intrinsically, the other doesn’t.

    It’s certainly not the only reason for the success or failure of any of those companies but for a new product, looking to get adopted, this stuff matters
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