The main production houses are demanding a sharp reduction in harvest yields as sales plunge amid the Covid-19 pandemic. Growers say this would decimate their revenues.Traditionally, both sides negotiate how many grapes are harvested by the hundreds of champagne growers each year, many of whom sell to merchants including big-name brands like Veuve Clicquot or Pommery.The goal is to limit the risks from poor harvests and drastic price swings that could put many players out of business.But merchants say they are already loaded with stocks and with revenues hit hard by the crisis they cannot afford to produce more bottles than they can sell.
https://www.thelocal.fr/20200729/french-producers-battle-to-end-the-champagne-surplus-caused-by-lockdown
is there anything that matters more?