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SUD 0.5¢

sunk by generics

  1. kippax

    3,917 Posts.
    Hi All

    Just a small part of an article in Fierce Pharma....

    Pfizer sunk by generics, clings to emerging markets.
    Pfizers 3rd quarter results perfectly capture the forces shaping Big Pharmas these days.Patent losses linger,, with hundreds of millions lost to generic competition old and new.
    European Viagra generics took 11% on that brand leaving European sales at $460M.

    WOW.Thats a cool $50M they lost to viagra generics alone......just imagine the carnage that would happen in the USA. Pfizer better get their skates on before a generic supplier starts to sniff around SUDA.... now that is an idea and would get the value moving.


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