LUM 0.00% 2.3¢ lumacom limited

response toquery re, times square

  1. gmt
    6,937 Posts.
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    Dear Sir,

    The sign being installed by Coca-Cola is a standard and conventional LED screen provided by an American Company. The sign offers no technical advantages over Lumacom technology and was a direct "one-off sale" to Coca-Cola USA by the American company under a current supply contract.

    Lumacom is committed to its advertising revenue sharing model under cooperative arrangements whereby it enjoys the recurring revenue earned from networks of LumaSigns. The recent Coca-Cola installation (which is yet to be commissioned) falls outside of this business model and does not pose any threat to Lumacom's business. The Company considers the adoption of LED signs on an international basis as an endorsement of the medium which only enhances and supports Lumacom in its commercialisation quest on a global basis.

    Lumacom Limited
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