platinum sales predicted to boom

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    Platinum sales predicted to boom - 31st October 2005

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    Sales of jewellery look likely to jump in the Middle East over the coming months, with platinum leading the way.

    The precious metal has become increasingly popular in recent times and this year's festival of Eid is expected to see a major jump in demand for jewellery.

    According to reports, this year's festival of Eid brings with it the trend to accessorise, meaning that colourful dresses will be joined by beautiful jewellery to celebrate the festival.

    "The sales of watch and jewellery in this region tend to accelerate and most high-end jewellers and watch dealers stock up on inventory driven by strong sales ahead of the Eid holidays," explained Stephane De Palmas, director at watch & jewellery group Van Cleef & Arpels.

    With platinum proving so popular across the world – thanks in part to the increasing demand among celebrities to wear platinum items – those rising sales are likely to be keenly felt in the platinum market.

    © Adfero Ltd

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