out-of-home advertising

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    Out-of-Home advertising comprises mainly:
    1)
    cinema advertisivng; and
    2)
    billboard advertising.

    In 1997, this market was worth $254m, rising to $274m in 1998.

    In the years that followed, the advertising spend was:
    1)
    1999_$311m
    2)
    2000_$445m
    3)
    2001_$404m

    In 2002, the advertising spend is estimated at $411m.

    On current trends, this is expected to increase as follows:
    1)
    2003_$424m
    2)
    2004_$447m
    3)
    2005_$481m
    6)
    2006_$521m

    The source for this information is the just published PWC Australian Entertainment and Media Outlook 2002 -2006.

    As part of its Outlook, PWC considers that:
    1)
    the Australian box office will grow by 8% in 2002;
    2)
    at an average annual rate of 4.5% over the next 4 years;
    3)
    future revenue growth will be through rising admission prices, rather than a general increase in paid for admissions; and
    4)
    the cinema advertising spend will rise in the coming years.



 
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