NSW cultural icons rebranding

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    Sounds like Gladys has an idea to sponsor a logo on all NSW Govt buildings, a big M on the Opera House and the bridge would look good



    "Some of the state's best-loved destinations, including the Sydney Opera House and Taronga Zoo, have been blindsided by an order to dump their distinctive branding and adopt the NSW government Waratah as their logo.

    A directive issued by Premier Gladys Berejiklian last month informed the state's most famous cultural institutions the Waratah was to be "the only brand identity" used on all communications including advertising and signage.

    Senior current and former staff at the agencies privately indicated they were taken by surprise and were now scrambling to secure an exemption – with one suggesting it was "like an episode of
    Utopia
    ", the ABC comedy series satirising government bureaucracy.
    "
 
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