A2M 3.93% $6.34 the a2 milk company limited

Media Updates, page-155

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    The USA FDA, FTC, NAD, is a minefield...every claim must be absolutely substantiated....really we have to say “May” in front of every claim..and even then it’s nit enough...we can’t use medical terms and basically all symptoms are medical terms....like walking on broken glass...”may help those intolerant to milk to tolerate milk” might just be ok. “ they are just waiting in the wings to sue companies who make claims .... this was always going to be the issue...a different language has to be learned and lawyers are used to help write advertising copy and labelling. It’s all lawyers.... but a2 must have known this...they would have been guided and everything passed by lawyers for sure... in ANZ we can be less concerned but USA are so hot on claims and language.... basically the only non medical term we can use is strsss...May help to relieve stress some people who cannot drink milk may find they can drink a2 milk. ...
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