Concur on a couple of your points, yet the battery industry is growing slowly with the exception of China, and keep in mind the hype for battery began in 2010, yet here we are nine years later and all SYR has done is displace Chinese suppliers using rock botton prices mainly selling to refractories to move product at quantity. Of the many Chinese companies that I have had conversations,did use SYR product only for a short time as they could buy SYR product below their production costs.An experience graphite managment team would have used price as a last resort, and focused on product and application diversivication instead of battery precusor and refractories; all of which use large quantities, yet pricing is well below market. Since they did not have background expereince or knowlege in the wide range of applications (less quantity intensive; more quality focused) that does use natural flake graphite; their only goal was producing 300,000 MT ++, putting SYR on a path of depressing market prices (i.e. medium & fine flake), creating oversupply without market demand justification to support their production goals by adding 60% new supply to a market that was in equalibrium.
The theory "built it, they will come" is a fantasy on many levels in the graphtie market as ALL graphite powder product has to be qualified and not all flake graphite signatures are the same, hence not all graphite will work in every application.
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