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malaysia comes on board

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    O2 xda supports Video service in Malaysia
    July 04, 2003
    This service will soon be supported on their PDA-Phone called the xda and Malaysia will be the first country to enjoy such state-of-the-art subscription service

    Kuala Lumpur, Melbourne Friday, 4 July 2003 - O2 (Online) Limited, a division of mmO2 plc, has become the first company in the world to introduce subscription video services on a mobile device. This service will soon be supported on their PDA-Phone called the xda and Malaysia will be the first country to enjoy such state-of-the-art subscription service in collaboration with an Australian listed public company, GoConnect Ltd ("GCN").

    This video subscription service from GCN is called m-Vision and is delivered using the patented GoTrek technology developed and owned by GCN. Using GoTrek, Malaysian subscribers with an O2 xda will be able to receive TV quality videos over the public GPRS network supported by mobile operators like Maxis, Celcom, Digi and TimeCel.

    The O2 xda uses Microsoft Pocket PC 2002 Phone Edition and is acclaimed to be the first in the world to have introduced a device using this platform in 2002. GoTrek leverages this platform to enable the m-Vision video services on the O2 xda.

    m-Vision provides a range of content including movie trailers, music videos, video horoscope, sports, business, etc. Additional content including drama, comedy, science and technology, etc, will be introduced over the next 12 months. When online over GPRS, special m-Vision messages are interactive and one tap on the content will link the subscriber to designated websites to book a movie ticket, to purchase the music CD or simply, to obtain more information about the content. The age of m-commerce has finally arrived to Malaysia with subscribers being able to "sample the goods" before they purchase.

    For the Malaysian subscribers, m-Vision is providing local content in movie trailers distributed by Golden Screen Cinema group and Speedy Video group for the Malaysian market, and full-length music videos as well as other international video content.

    O2 launched the xda in September 2002 in Malaysia and the xda has been very well received across the country and around the world. O2 (Online) Ltd (Malaysia Branch) Country Manager, Ng Kien Lock, said, "We had said in the past months that newer services like video services will be supported on the xda. Now, we are making this come true in Malaysia for xda users through our collaboration with GoConnect using their m-Vision service. This is another first for xda users in the world and is extending the ability of their O2 xda's while making the xda a true video player on the move."

    "O2, with GoConnect, will offer an exciting subscription package to new and existing xda users from August to enable them not only the convenience to enjoy video on the xda, but also to provide them with a special m-Vision incentive package to reward their loyalty to the company. Existing and new customers of the xda can now email us their name and handphone number at mailto:[email protected] to indicate their interest in securing the m-Vision incentive package. This offer will be limited to the first 500 interested parties. With m-Vision, whenever subscribers have a spare moment, they can watch the latest music video, the latest movie offering, or check the latest comment on Wall Street, even when they are not connected to GPRS at that time."

    Commenting on the launch of m-Vision for Malaysia, Mr Richard Li. Executive Chairman of GoConnect said, "We are absolutely delighted to be able to work with a visionary company such as O2 to launch m-Vision firstly to the Malaysian mobile phone market. m-Vision represents the beginning of a whole new entertainment media industry, that of "Mobile Media". Just imagine the amount of spare time your mobile phone is with you but you are not on the phone or doing mobile computing. Now you can enjoy that spare moment watching your favorite music video on your O2 xda!

    We have also been working closely with Microsoft to deploy m-Vision on the Microsoft Pocket PC, the Pocket PC Phone such as the O2 xda, and the Microsoft Smartphone. While there are at present a handful of video capable phone devices in the market place, and users of these devices are able to pull down short video clips for viewing, there is at present not any other established media service like m-Vision that will provide the variety and the TV quality image of videos like m-Vision for the hand held device, regardless of their Internet connection speed. The m-Vision video subscription service is now live and can be purchased online at www.m-vision.tv."
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