Hi . They are just using the cloud rather than running their own servers in house as they once did. They still run their own proprietary software on that cloud. It is no a partnership with google as such just using their services as a clod provider? There is common protocols across all clouds etc so using google as they are present in their markets around the world. This allows scale and quick scale uyp if they need it and also means you only pay for data and computing power you use rather than have your own servers possibly very expensive and underutilised and have to run your own backup infustructure , redundancy etc.
So in simple terms it is no different to you now storing your photos or word documents online and accessing them via the web ( for asmall annual fee or part of software you use or in the case of instagram , facebook etc because you let them see it and use it to sell you adverst) ( fro rather than remotely logging into your own computer / server at home like everyone needed to do in the past and run backups and pay software , modem and telecommunication charges up and downloads
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