I suspect we're only seeing the surface (front page) improvements whereas the new site is actually the entrance to the entire product- KneoWorld:
https://classic.kneoworld.com/login
Have you logged in to see the platform itself- as that's where the real magic is happening and whilst I agree that it doesn't take much time to slap together a website, this update is part of a larger improvement to the platform itself. Many won't be aware or appreciate the changes/improvements under the hood.
I'd guess and say this update forms part of the "regionalisation" upgrades recently announced. Either way, a more polished product can only be a good thing.
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I suspect we're only seeing the surface (front page)...
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