Well marketing in Aus is okay atm. Probably better than usual. They are the face of the free to air network for racing and without anyone able to go to the races their will be a lot more eyes on their brand.
Batten down the hatches in the US (not sure on workers rights there) halt marketing spend, continue getting licenses (might be easier to get these after this issue) and wait it out. It will also prevent any new players coming into the market. No one will be raising capital to do so.
Not to mention their main competition are Euro bookies who are haemorrhaging cash with no racing in Britain, France etc.
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Well marketing in Aus is okay atm. Probably better than usual....
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