The psychological basis of Skols propaganda campaign:
https://www.wired.com/2017/02/dont-believe-lies-just-people-repeat/?mbid=social_fb&utm_campaign=wired&utm_source=facebook&utm_medium=social&utm_social-type=owned&utm_brand=wired&fbclid=IwAR0QE0VwEWioyRvbjKutVrOEwrRN53nC_VqXmXD9eA1RsfzVlN1265kQdmU