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Global Hair Care Market

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    When attempting to correlate the value Global Hair Care Market  to Advangen’s Innovative and class leading product, what conclusions can be drawn and hence what valuations is to be placed on the Evolis technology. The link and extrapolate text gives some idea.
    Todays significant announcement appears to be underestimated by Mr Market (what else is new) and may likely require sales validation in the coming months. The sample size presumably conducted by Colour Collective is very large and if translated to sales and then scaled to the global opportunity there is clear case for a $500M+ valuation for Advangen alone.
    First mover advantage for Proctor and Gamble, L'Oreal, Henkel or Unilever to scoop up this tech will see their product differentiation increase markedly.
    Global Hair Care Market
    Global Hair Care Market: Organic Products Opening New Opportunities, says TMR
    Posted on Feb 21, 2017
    The global hair care market is considerably consolidated in nature, with four players holding 55% of the shares in 2015. These four companies were Procter & Gamble, Henkel, Unilever, and L’Oreal S.A. Introducing new products, especially those that are made of organic ingredients, and aggressive marketing are the two common strategies adopted by these players to dominate over rest of the competition. For instance, a product called OSiS+ was launched by Henkel Corporation in January 2014, which helps enhance hair volume. Along the similar lines, L’Oreal S.A. introduced a series of hair care products that were primarily oil based, between 2014 and 2016. Brand expansion is another fruitful approach for these players. Unilever plc. are the parent company of brands such as  their product range with newer brands Lux, TRESemmé, Dove, Sunsilk, and Clear.
    According to the latest report by Transparency Market Research (TMR), the global hair care market had an opportunity worth US$81.3 bn in 2015, which will rise at a CAGR of 3.0% during the forecast period of 2016 to 2024, reaching a valuation of US$105.3 bn by 2024. Most of these four companies are expected to retain their market shares over the forecast period, although some regional players are also anticipated to emerge in respective domestic markets.
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