Hollywood Cashes in as Mobile Providers Ante Up to Hook Customers With Free Programming – Variety
But Verizon CEO Lowell McAdam threw some chilly water at the burning want for content material possession, making transparent closing week that for the entire anticipation on Wall Side road that his corporate goes to procure a content material corporate the way in which rival AT&T did HBO, he doesn’t really feel possession is important for him to compete in this entrance of the wi-fi battle.
“If we needed to provide one thing like HBO, we will name [CBS CEO] Les [Moonves] and get Showtime in a business association,” McAdam stated in an look on CNBC. “I don’t wish to personal the content material so as to turn out that to shoppers.