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elle macpherson the new face of nano

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    Elle McPherson, The New Face of Nanotechnology?
    Posted by Tim on 04 Mar 2008 at 9:52 am under Asia, Europe, Finance, Health & Safety, Nanotech, Products, US & Canada

    The New Face of Nanotechnology?

    Advanced Nano, who used to be Oxonica’s Australian supplier of nano oxides until some alleged unpleasantness by some IPO crazed executives have also begun selling their products direct.

    In contrast with Oxonica’s rather amateurish attempt, Advanced Nano have signed up Australian supermodel Elle McPherson as “the face for Invisible Zinc in the United States,” and launched something more akin to a product range than some gunk stuffed into a cheap plastic tube.

    In fact, the game may be up for nano sunscreens if Advanced Nano’s recent claim that their “inClear-IM™ ” product “achieves excellent transparency in larger micron-size zinc oxide particles used for broad spectrum UV protection in personal care, sunscreen and cosmetics applications” holds up.

    It’s not nano, so no health and safety worries mate!
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