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Current Advertising/Marketing Industry FACTS

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    • Three quarters of global consumers are not planning to reduce their spending during Christmas 2020
    • UK retail footfall fell by 56.6% year-on-year in June
    • UK consumers spent an average of £771 on non-essential items during lockdown
    • Ecommerce sales drop 54% in Europe the week ending June 21st
    • US retail spending rebounds by record 17.7% month-on-month in May
    • https://hotcopper.com.au/data/attachments/2327/2327669-05ce85d1c9f952e259c3c02d795bcda4.jpg
    • Indian, Chinese and South African consumers most likely to prioritise luxury shopping after lockdowns lift
    • As China returns to ‘normal’, its behavioural shift to online shopping continues
    • Worldwide social ad spend rose 26.2% in Q2 compared to the end of Q1
    • Biggest recorded drop in UK marketing budgets takes place in Q2 2020The net balance of organisations that have cut marketing budgets fell to -50.7% in Q2, down from -6.1% in Q1.
    • 14 UK automotive brand sites increased ad spend in H1 2020
    • Global ad spend predicted to fall 11.8% in 2020
    • Just 7% of UK brands are ‘seizing the opportunity’ to invest more in marketing
    • 69% of Brands Expect They Will Decrease Ad Spend in 2020
    • One Company Out of Four Declares That It Will Increase Marketing Activities
    • At Least 28 Percent of Respondents Believe Sales Are Going Up
    • Online Computer Retailer BuyPower.com Saw Paid Web Traffic Grow by 1250% in March
    • https://hotcopper.com.au/data/attachments/2327/2327693-f2250ac27e5bf6daaf395c93692148dd.jpg
    • Ad Spend on E-Commerce Doubled in the US in Period Between Mid-February And Early-March
    • https://influencermarketinghub.com/wp-content/uploads/2020/04/Infographic-COVID-19-032020-768x1536-2-512x1024.png
    • 34% of Advertisers Have Cancelled an Advertising Campaign Completely
 
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