Chairmans Address

MXL LIMITED 2002-05-27 ASX-SIGNAL-G


HOMEX - Sydney



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Good afternoon and thank you for attending today's meeting. MXL has
made significant progress over the past six months and the future
looks even brighter.



Although we have been forthcoming with our announcements to the
market there still seems to be wide spread misunderstanding about our
business, the size of our potential market and lack of comparable
product. Our Internet based management system broke new ground with
its installation in October 2001. Consequently it was always going to
take time for the market place to adopt it.



eMinerva is a student/college management system that manages the
lifecycle of a student from the time they first come into contact
with a college through to graduation and post graduation alumni
marketing. Owing to its flexibility and architecture eMinerva caters
for the smallest school to the largest education institution.
eMinerva covers the entire education market spectrum. eMinerva is a
fully integrated student and agent information system. This leads to
productivity gains for the college administration, for students,
teachers, agents and potential students by accessing the same
information. Up to date information anytime, anywhere. Without
systems such as eMinerva colleges/education centres are in the
future, going to find it difficult to operate. Colleges will lose
their advantage in an increasingly competitive education market.



I would like to give you some idea of the momentum we have
subsequently developed. Three (3) months ago product demonstrations
were hard to come by in a marketplace that is difficult to penetrate;
today we are having difficulty to find the time to meet requests for
demonstrations. To meet this demand demonstrations outside of
business hours or in parallel are being conducted. Through word of
mouth alone the Australian college market has started to endorse
eMinerva.



A characteristic of the college market is that very few colleges
trade in isolation. Each is either part of a larger organisation or
belong to an association. In April 2002 we signed the 350 college
strong ARELS group in the UK as their only recognised college
management system. Subsequently ARELS affiliates in three (3) other
countries, including Australia are in discussions with MXL to
duplicate the ARELS deal.



The momentum developed by your company is substantial. At present 10
colleges are in the process of eMinerva installation. A further 24
agreed contracts are queued for installation, with another 12
proposals awaiting approval. I have not included the number of
demonstrations we have conducted or are scheduled that have not
progressed to a more concrete status. Therefore to date we have
contracts or proposals with 45 organisations. But to give you an idea
of the immediate visible potential of our market; there are an
additional 60 campuses attendant to the 45 noted above that are
likely to follow the successful eMinerva installation in the primary
campus. As an insight three colleges in the installation process have
50 additional campuses between them. Around 200 average size colleges
in Australia would pay the total budgeted costs over the next year
out of the annuity component alone.



Its worthwhilereflecting on the business model once more. In the UK
for example our system sells for GBP5000 up-front, of which we will
keep 75%, then there is the ongoing annuity of GBP5 per student, per
enrolment, per year. ARELS has signed a more favourable agreement due
to the number of colleges that will provide a sizeable installed base
in the short term. These concessional fees will apply only for a
limited time.



Our market is highlighted by a number of undeniable factors:



1. Theinternational market for education management software is
immense. The college industry has an annual annuity potential above
$1b(aud). This market potential is essentially undiagnosed. There is
no world recognised web based college management system in
competition at the moment. To give some indication of the state of
the market probably the most sophisticated of college groups in Japan
manages its 10,000 annual student enrolment on an "access data base"
which has limited functionality.



2. While there are a number of suppliers of software there is no
stand-out product. Indeed prospective customers constantly tell us
that "there is just nothing out there, and we have searched
everywhere."



3. People Soft dominates the university market but they don't operate
in the market immediately below that level where MXL is targeting.



4. The college market is going through consolidation at a global
level and web based systems with multi-campus/multi-geography
functionality are an absolute requirement. Portals for external
access, "e-learning", and other student services are rapidly moving
into this category.



5. The importance of college management software in the education
sector can be compared to core banking systems in the financial
sector. Owing to the organisational upheaval that accompanies a move
to a new platform, the decision by the colleges often takes a long
time. The period from inquiry to sale can be protractedwith a
consequent delay in revenue flows to MXL.



6. The delayed revenue flows are of course offset over time once the
annuity revenue that is at the core of our business model commences.



7. MXL's Australian sales activity while externally appearing dormant
through the first four months of 2002 has in fact been very active,
and the benefits of the activity will begin to emerge through June to
December 2002.



8. The education sector globally is very tight knit and the keystone
in the sales process is establishing credibility through reference
site colleges. Success or failure in the broader market is dependent
on getting these sites away successfully and then utilising the
strong advocacy they bring. These referrals have just started to
emerge in Australia and overseas. Over the last week for example we
have had two college referrals to a number of prospective customers.



9. Our Australian sales activity during the year so far has been
aimed entirely at establishing these sites and raising our profile
within the education industry. We can confirm that a number of
influential colleges will come on line through May and June. Owing to
the demand we have moved to a multiple installation process so we can
install a number of colleges concurrently. Following our latest
software upgrade in May, the multiple installations are scheduled for
June. We also have proposals with 2 Australian education peak bodies
regarding the endorsement of eMinerva for use in their 250 colleges.



10. Our distributor in the UK after signing the ARELS agreement is at
the stage of establishing reference sites and although things are
progressing they are not as advanced as the Australian activities. We
expect the dynamics in the UK to mirror that of the Australian market
in that activity will quickly follow the influential sites. We have a
proposal with a college group wanting installation of their
Australian college by August. They have 1200 students and use a
paper-based system to manage their students. The group also has at
least one UK campus that is an ARELS member that represents further
opportunity for us to consolidate in the ARELS group via Australia.
These colleges will strengthen our reference base in the UK.



Other activities that are taking place involve international sales
and distribution some of which we have already announced; others,
which are in their initial stages, involve the geographies of Japan,
France, and several south-east Asian countries. A Singaporean based,
but south-east Asian circulated education magazine is running a
feature on eMinerva in its June-July edition. Our strategic push for
Asian distribution coincides with this story. A trade mission is
planned for mid June supported by the NSW and Federal Govt's Trade
Development Dept's. A number of appointments with interested parties
have already been arranged.



Discussions are under way with a large Australian university for
eMinerva to be used in the campuses it is establishing
internationally. This particular group has aggressive expansion plans
with over 100 campuses planned for south-east Asia and contiguous
geographies. Discussions are also advanced with a number of other
university's for the use of eMinerva in their attached college
campuses.



Monthly cash flow breakeven is still some months away. However, the
dilution we are voting on today is not proposed to be ongoing with
only modest further dilution expected until monthly cash flow
breakeven is achieved.



Probably the icing on the cake will be the next upgrade of eMinerva
planned for later in 2002. The benefit of the upgraded product is
that it will enable us to offer a tailored solution across the entire
range of the market, from the smallest high school that may only want
a core enrolment system, to the largest education institute in any
country requiring full student management. This also includes the
broad corporate market. We will have a product that can be adapted
for all purposes. We have already been in discussion with individual
private schools as well as one of their governing bodies, and there
is strong interest. There are literally millions of potential
customers out there.



It would be remiss of me not thank the staff for the mighty job they
have done in gaining the recognition of our product. I can assure you
we areon the radar screens of a number of major players both within
our target market and the I/T industry in general. Most of the staff
are present at the meeting. All have worked exceptionally long hours
so that your company, and theirs becomes a success. All are only too
happy to talk to the shareholders after the meeting so you will be
able gain first hand an indication of their enthusiasm for your
company's prospects.



G Tetley
CHAIRMAN