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Body Guard - Market Price

  1. 285 Posts.
    lightbulb Created with Sketch. 11
    Thought I'd help out P&G with their price sensitivity modelling.

    Given my age, 33, and keen love of all sports, freedom of movement (freedom alone costs a buck o five) I'd pay $99.95 for body guard!

    Seriously though, anyone got any indication of the royalty % that would go to obj for the retail price? 25, 50, 75%?
 
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