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Australia Post delivers for Coles Online

  1. 4,756 Posts.

    2002-10-24 ASX-SIGNAL-G

    HOMEX - Melbourne

    Australia Post and Coles Online, Coles Myer's e-commerce grocery
    business, have signed a five year partnership agreement that will see
    Australia Post manage the entire customer order fulfilment process
    for the online grocer. The deal extends Australia Post's role with
    Coles Online which until now was limited to delivering customer

    In a deal that further expands Australia Post's logistics business,
    the Corporation will take over the running of two fulfilment centres
    in Clayton, Victoria, and Turella in New South Wales. Most of the
    three hundred staff currently employed in the two centres will also
    transfer to the Post Fulfilment Online operation.

    The arrangement will come into being in late November. Part of
    Australia Post's fulfilment solution, which prevailed over competing
    offers from other logistic companies, involves an investment in new
    electronic systems and work practices that will improve the
    efficiency and capacity of the centres to fulfil grocery orders.

    Both Coles Online and Australia Post are gearing up for an
    anticipated growth in grocery online shopping in the two States.

    "This is a strategic expansion of our already strong relationship
    with Australia Post," e.colesmyer Managing Director Jon Wood said.

    "Australia Post has provided delivery services for Coles Online from
    the very beginning of the business and this is a logical extension of
    that relationship.

    "Coles Online will continue to own the stock, set the ranges,
    maintain the customer relationship and market the brand. This is
    still our business but we are now using an expert agency to complete
    the order processing."

    According to Alec Ceselli, general manager of Australia Posts
    logistics division, the new agreement is in line with the latest
    grocery fulfilment practices around the world.

    "The fulfilment operation will undergo a huge transformation. The
    existing model mirrors the way customers do their shopping in a
    supermarket. Installing new technology and work practices will
    radically shift the model to an electronically-enabled multiple-order
    fulfilment environment. It is a very different way of fulfilling
    orders, almost as different as the idea of Australia Post delivering

    Coles Online offers next day delivery within a two hour time slot.
    Customer orders are delivered in a fleet of vehicles specially
    designed for Australia Post. The vehicles hold three
    temperature-controlled compartments to hold frozen, fresh and dry

    Under the new fulfilment system, Coles Online will still own the
    customer relationship. Orders taken on the Coles Online web site will
    be transferred electronically to the Australia Post fulfilment system
    for picking and packing and delivery.

    Individual orders placed on the web site will be simultaneously
    linked to order picking staff via wireless-linked hand-held
    computers, the dispatch centre, and eventually back into Coles'
    supplier ordering system. The new fulfilment system is built around
    Australia Post's 'electronic spinal chord' that seamlessly integrates
    its logistics services with customers' e-commerce order taking

    Richard Castle for Australia Post, on 03 9602 3444 or 0439 393343
    Scott Whiffen, Coles Myer, on 03 9829 5548 or 0407 850709



    I wonder how long before Australia Post is privatised.

    Fig Jam

    I don't hold CML
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