MSO mobilesoft limited

are the directors asleep

  1. 2,984 Posts.
    Let's live in hope that the characters 'running' this company have been busy extracting the best deal from Video Ezy for the use of patented half owned Mobilesoft technology that they are using in their service. See the article below from The Sydney Morning Herald web site today:

    Video stores setting up for digital delivery
    Asher Moses
    November 11, 2008 - 11:48AM

    Despite significant delays, Video Ezy and Blockbuster are pressing ahead with plans to deliver movies to customers electronically using in-store kiosks by the second quarter of next year.

    Customers will be able to walk into any of the video rental stores with a storage device such as an iPod and load it up with movies, which they could then take home to watch on a dedicated set-top box.

    But Paul Uniacke, managing director of Blockbuster and Video Ezy, said in an interview that customers might not even need to spend several hundred dollars on a special set-top box as the system could be integrated into "any other box that's got an internet connection", such as PlayStation 3, Xbox 360 and TiVo.

    "We've already tested it through a PlayStation 3 and we can play it through an Xbox as well," Uniacke said.

    Last week it was revealed that Blockbuster would provide the movies for the online movie store that will be offered through TiVo from March 1 next year. Blockbuster will also deliver a free movie every week to TiVo users from November 17.

    But with each movie about 1.5GB, Uniacke said many Australians would not be able to take advantage of the online movie store due to Australia's relatively low internet download limits.

    Conversely, the electronic rental system, which Uniacke said he had spent $5 million developing so far, does not use up any of the customer's download quota because the movies are delivered via an in-store kiosk.

    Charges are only added to the customer's account once they begin to play the movie on their set-top box.

    Uniacke said the company would also look at placing the kiosks in shopping centres and even large work places.

    The system was originally slated for roll-out by Christmas last year, before being pushed back to the second quarter of this year after the set-top box supplier, Mobilesoft, went into administration.

    Now, Uniacke said the release date would be closer to the second quarter of next year. He was not happy with earlier versions of the technology and would not bring it to market until all bugs were ironed out.

    Uniacke said all of the components and systems were now in place and small-scale trials had already begun through two Sydney Video Ezy stores. In January, another 1000 test set-top boxes would land in Australia for final trials.

    Uniacke said one of the lessons from the trials so far was that the selection of 150 movies provided was far from adequate. But this would change now that he had signed up all of the major movie studios.

    "By mid-January we'll have 400-500 movies digitised for the trial service," he said.

    Uniacke said the TiVo movie download store had taken priority in recent months but a lot of the technology would carry over into the electronic rental system.

    "When we digitise a movie we own the rights so we can distribute it through TiVo or through electronic rental," he said, adding that each movie cost between $500 and $700 to digitise.
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