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    05/29/03 Mercury Marine begins distribution of OptiMax 115
    FOND du LAC, Wisconsin

    Mercury Marine has begun distribution of its new OptiMax 115-hp
    engine, the outboard manufacturer recently reported. Hundreds of
    orders were placed in advance of production for the engine, which was
    designed to provide a powerful mid-range, low-emission, two-stroke

    Mercury said it decided to produce this engine, which is built from a
    1.5-liter block that will also accommodate 90- and 75-hp models, four
    years ago. The company designed the 1.5-liter block specifically for
    the OptiMax direct fuel injection process, which it says creates the
    cleanest and most complete burn available in a two-stroke engine.

    Retail price for the 115 should be about $8,200, the company
    reported. The 90-hp, 1.5-liter will become available in July and the
    75-hp engine will be released in October.

    Targeting the Midwest

    The key market for these engines is expected to be the upper Midwest,
    including Wisconsin, Minnesota and Michigan, because anglers look for
    reliable engines for V-bottomed aluminum fishing boats, Mercury
    reported. Other likely boats for the 1.5-liter are small fiberglass
    bass boats, aluminum bass boats, pontoons, saltwater flats boats and
    bay boats.

    Mercury claims its OptiMax outperforms four-stroke engines when it
    comes to top speed, acceleration and fuel economy at cruising speeds
    as well as at full throttle. Also, the 1.5-liter family will be
    consistently lighter than four-strokes of the same horsepower,
    Mercury reported.

    This article is courtesy of Boating Industry International

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