PBH 7.81% $5.80 pointsbet holdings limited

Ann: Appendix 4C and Quarterly Activities Report, page-118

  1. 12 Posts.
    Hi all,

    New to the chain. See massive potential in the US market of course but have a question.

    They spent $20.6m on sales/marketing in the half and acquired around 22000 active/ 62000 registered users. So $900+ and $300+ CAC respectively. Am I misinterpreting something? Is part of the $20.6m not customer acquisition?

    An insight into lifetime value of a customer? Thanks
 
watchlist Created with Sketch. Add PBH (ASX) to my watchlist
(20min delay)
Last
$5.80
Change
0.420(7.81%)
Mkt cap ! $886.4M
Open High Low Value Volume
$5.45 $5.89 $5.44 $13.46M 2.349M

Buyers (Bids)

No. Vol. Price($)
3 1684 $5.80
 

Sellers (Offers)

Price($) Vol. No.
$5.81 2000 1
View Market Depth
Last trade - 16.10pm 29/05/2020 (20 minute delay) ?
(live)
Last
$5.75
  Change
0.420 ( 7.10 %)
Open High Low Volume
$5.54 $5.88 $5.52 24610
Last updated 15.57pm 29/05/2020 (live) ?
PBH (ASX) Chart
arrow-down-2 Created with Sketch. arrow-down-2 Created with Sketch.