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afr - Bradken out and proud

  1. newB

    3,206 Posts.
    Bradken out and proud


    We were particularly impressed by the chutzpah of mining services group Bradken this week as it unveiled a $92.6 million interim loss and $98 million in write-downs and restructuring costs.
    The company's marketing tagline? "Proud to belong". Proud to belong to a club of companies (including SAI Global and Treasury Wine Estates) unable to get private equity bids over the line? Proud to have suffered a share price collapse after spurning a takeover bid?
    Perhaps the vision statement needs work. How about "proud to still exist"?

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