Logically there will be a sequence of events rather than one big bang announcement:
-platform fine tuned and ready for telco carrier
-carrier on board and ready for games
-games on board and ready for gamers
-gamers on board and ready for sponsors
-sponsors on board and the till ringing!
A prospective income of say $10 mil (NPAT) would certainly stir up the SP, IMO.
With the speed of social media, the word will likely get around the gaming community quickly so there will be little need for a big advertising/promotions budget, again, IMO.
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