PBH 2.94% 82.5¢ pointsbet holdings limited

Ann: Appendix 4C and Quarterly Activities Report, page-118

  1. 14 Posts.
    Hi all,

    New to the chain. See massive potential in the US market of course but have a question.

    They spent $20.6m on sales/marketing in the half and acquired around 22000 active/ 62000 registered users. So $900+ and $300+ CAC respectively. Am I misinterpreting something? Is part of the $20.6m not customer acquisition?

    An insight into lifetime value of a customer? Thanks
 
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