Well its clear they want to enter China as a priority in a big way:-
"... Xped have implemented DeB using extensible language files and have currently successfully tested English and Chinese browser languages. ..."
"...The differentiator is that DeB communicates with the “thing” directly or via the gateway, whereas these other examples rely on a cloud service which is vulnerable to Internet outages. Customers will be hesitant to fully adopt an IoT solution if there are major issues with its operation if their Internet service is interrupted."