I just did some research on ICL's homepage and the collaboration announcement with AJX dated 21 August 2014.
As you can see in the links below in 2013 ICL had FR related revenues of USD 468 Mio. (36% of the Industrial Products Segment sales of USD 1.3 billion).
ICL's FR products are bromine, inorganic and phosphorus based. As I'm not into chemistry and don't understand the differences, I'm not sure if all three will be banned. But bromine for sure is very toxic and will be banned and I suppose phosphorus too.
In any case the huge revenues related to FR and that ICL - "the world's leading producer of elemental bromine and a major player in the FR industry" - is interested working with little AJX shows, how great our eco friendly FR technology is!
ICL doesn't want to lose market share when bromine etc. will be banned in the future!
Maybe somebody can add some thought or chemical know how.
Good luck to all!
http://www.icl-group.com/aboutiicl-segments/General/db6b0d57-1180-47a2-9624-35fefb085b44.aspx
http://icl-ip.com/products/
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ICL's flame retardants related revenues
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