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1,187 Posts.
3361
05/12/16
11:04
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Fonterra are promoting their own infant formula brand called Anmum. They are currently spending $ to develop their local NZ market.
They are pre empting changing Chinese market regulation which will leave a limited number of players both local and imported.
A secure product line will be paramount as well as being a manufacturer of scale and reputation.
Mead Johnson are pre empting this changing regulation. Where do Bellamys source their business inputs? The smaller players may well be excluded.
http://www.stuff.co.nz/business/farming/86537607/Playing-Chinas-infant-formula-game