ASX Announcement

29 April 2019

WNB signs contract for three exclusive homeware brand ranges

for Myer Department Stores


Wellness and Beauty Solutions signs contract to design and manufacture three new exclusive homeware ranges for Myer under its ‘Myer Exclusive Brands’ initiative.

Diversifies WNB revenue stream into private label brand development, providing a significant opportunity to partner with leading retailers for other private label product ranges.

WNB expects the contract to generate annual sales revenue in excess of $1.4 million in FY2020, with first revenue expected in Q1FY20.

Wellness and Beauty Solutions Limited (ASX:WNB or “the Company) has signed a contract with upmarket Australian department store chain Myer Holdings Limited (ASX:MYR or “Myer”) to design and manufacture three new private label homeware ranges on its behalf.

The three bespoke ranges have been developed by WNB subsidiary, The Giving Brands Company (GBCo), in line with Myer’s renewed focus on retailing its Myer Exclusive Brands (MEBs)1.

The new ‘Only at Myer’ ranges, which include a range of personal care products and unique home fragrancing accessories, have been created exclusively for the department store’s Homeware section for everyday home living.

The new ranges are planned for in‐store launch in late Winter/early Spring 2019 and WNB expects the contract will generate annual sales revenue to the Company in excess of $1.4 million in FY2020. First revenue from this agreement is expected in Q1FY20.

WNB’s contract with Myer also diversifies the Company’s revenue stream into creation of private label brands, providing a significant opportunity to partner with other leading retailers to develop and manufacture their own range of products.

Christine Parkes, WNB Managing Director and CEO said, “Myer has a fantastic stable of exclusive brands and its customers expect ranges that always new and fresh. GBCo is working closely with Myer to support its positioning and capacity to respond to its customer expectations by delivering products that enable Myer to refresh its offering and draw customers via its online and instore retail channels.”

“We are thrilled to have secured this initial contract and look forward to executing future opportunities as part of an ongoing relationship with this iconic retailer.”

1Myer Half Year Results (1H2019) Release

Wellness and Beauty Solutions Limited

14/347 Bay Road, Cheltenham VIC 3192

ACN: 169 177 833

For more information contact:

Christine Parkes Managing Director

Wellness and Beauty Solutions Ltd [email protected] +61 467 350 509

Felicity Nuttall

Wellness and Beauty Solutions [email protected] +61 452 206 588

About Wellness and Beauty Solutions Limited

Wellness and Beauty Solutions has a suite of owned and licensed wellness, beauty and lifestyle brands and a network of 10 Immersion Clinical Spas in Australia.

Our suite of brands is sold to the professional and retail markets and includes: ELLE Colour Cosmetics, ELLE Kids, ELLE Baby, TANNED, Jbronze, NailKALM, and products under development for Country Style and the Australian Women’s Weekly magazines. The clinics provide non‐invasive medical aesthetic (NIMA) and wellness and beauty services using a highly experienced team of doctors, aesthetic nurse consultants, dermal therapists and beauty consultants.


Myer is one of Australia’s largest department store groups, operating 61 department stores across Australia. With our 11,500+ team members, Myer is committed to being Australia’s favourite department store: providing friendly, helpful service; high quality and exclusive brands; and offering compelling value.

Myer’s merchandise offer includes core product categories: Womenswear; Menswear; Childrenswear; Beauty; Homewares; Electrical Goods; Toys; and General Merchandise.