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GRATIFII LIMITED - Corporate Spotlight

Gratifii (ASX:GTI) helps businesses create customer loyalty and engagement. Our software... Gratifii (ASX:GTI) helps businesses create customer loyalty and engagement. Our software as a service (SaaS) platform powers enterprise loyalty and reward programs. We focus on retail, hospitality, telecom, banking, insurance, and financial services.More

Corporate Spotlight

Gratifii (ASX:GTI) powers the loyalty and rewards programs within the mobile telecommunications, retail, hospitality, quick service restaurant, banking and insurance industries.
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GTI INTERVIEW ON OPEN SPARKS PARTNERSHIP

GTI DIVERSIFIES PAYMENT OFFERINGS

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Gratifii (ASX:GTI) diversifies payment offerings in Open Sparkz partnership

Technology

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  • Gratifii (GTI) shares have enjoyed a slight boost after announcing it would be offering real time Visa, Mastercard and EFTPOS access to its clients
  • The company is set to integrate its platform with Open Sparkz's application programming interface
  • The move is aimed to offer a single front-end application in lieu of separate payments
  • The exclusive agreement is for an initial five years with options to extend, with the integration set to be finalised in September

Gratifii (GTI) shares have enjoyed a slight boost after announcing it would be offering real time Visa, Mastercard and EFTPOS access to its clients.


The software company is partnering with Open Sparkz, in the hopes of providing more flexible access to customer-preferred loyalty programmes and generate potential customers and revenue opportunities.


Under the signed platform agreement, Gratifii’s Mosaic enterprise platform is set to be fully integrated with Open Sparkz’s application programming interface (API) driven platform.


The move is designed to grant its users to access their preferred loyalty programme via a single front-end application in lieu of separate membership cards, coupons or vouchers.


The exclusive agreement is for an initial five years with options to extend, with the integration set to be finalised in September.

Gratifii Executive Chairman Iain Dunstan commented on the partnership.


"It will open up new potential customers and revenue opportunities to complement our existing Mosaic platform," he said.


"This agreement, together with the recent acquisition of Neat Ideas, completes the Mosaic platform and provides flexible and ubiquitous access to customer preferred loyalty programmes."


In consideration for the deal, Gratiffi said it will pay Open Sparkz set up, licence and transaction fees on an ongoing basis, although the exact amount has not been disclosed.


Read the Full Article on The Market Herald here

APPOINTS STEPHEN BORNESS NON-EXE DIR

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Mobecom (ASX:MBM) appoints Stephen Borness as Non-Executive Director

Technology

ASX:MBM
Mobecom (ASX:MBM) appoints Stephen Borness as Non-Executive Director

  • Customer experience management specialist Mobecom (MBM) has appointed Stephen Borness as Independent Non-Executive Director
  • Stephen has more than 30 years' experience in leading and developing organisations
  • Currently, he is a Non-Executive Director of Pacific Knowledge Systems (PKS) and prior to this, he was an investment banker in Australia, Europe and the U.S.
  • Mobecom has also announced Executive Director Chris Joseph has retired from the company effective immediately
  • However, Chris will provide ongoing consulting services to the company on a contract basis

Customer experience management specialist Mobecom (MBM) has appointed Stephen Borness as Independent Non-Executive Director.


Stephen has more than 30 years' experience in leading and developing organisations.


In 1999, he developed and launched a company that uses technology and analytics to transform customer relationship management in Australia.


Currently, Stephen is a Non-Executive Director of Pacific Knowledge Systems (PKS) and prior to this he was an investment banker across Australia, Europe and the U.S.


"I have spent the better part of my career in technology implementation for customer value improvement. I have seen first hand how technology and data analytics transforms organisations," Stephen said.


"I am very much looking forward to supporting Mobecom in its mission to become the leading enterprise loyalty and rewards platform," he added.


Mobecom has also announced Executive Director Chris Joseph has retired from the company, effective immediately.


However, Chris will provide ongoing consulting services to the company on a contractual basis.


Read the Full Article on The Market Herald here

ACQUISITION OF NEAT IDEAS

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Mobecom (ASX:MBM) to massively expand customer base with Neat Ideas purchase

Technology

ASX:MBM
Mobecom (ASX:MBM) to massively expand customer base with Neat Ideas purchase

  • Customer experience management specialist Mobecom (MBM) is set to bolster its client base with some of the biggest brands in Australia through its purchase of Neat Ideas
  • Mobecom announced a sale agreement today under which it will take full control of Neat Ideas for $1.3 million in cash and 1.5 million MBM shares
  • On top of this, if Neat Ideas hits some key revenue targets by the end of June 2022, Mobecom will make two more earn-out payments under the agreement
  • Neat Ideas is an Australia-wide rewards platform that helps businesses provide customer and employee benefits and rewards
  • Today's deal gives Mobecom access to Neat Ideas' full list of over 50 clients across the nation, including the likes of Coles, HBF, Officeworks and more
  • Moreover, the combined new client list gives Mobecom access to four million end users across the country
  • With the Neat Ideas acquisition, Mobecom can operate a recommendations engine platform to a wide addressable market across Australia


Customer experience management specialist Mobecom (MBM) is set to bolster its client base with some of the biggest brands in Australia through its purchase of Neat Ideas.


The company announced the acquisition plan this morning, under which it will take full control of Neat Ideas for a mix of cash and scrip.


Under the sale agreement, Mobecom will buy Neat Ideas for $1.3 million in cash and 1.5 million MBM shares.


On top of this, Mobecom could pay another $700,000 and 1.5 million shares in two earn-out payments based on Neat Ideas hitting key average monthly revenue targets by the end of June 2022.


Neat Ideas is an Australia-wide rewards platform that helps businesses provide customer and employee benefits and rewards. 


Today's buyout gives Mobecom access to Neat Ideas' full list of over 50 clients across the nation, including the likes of Coles, HBF, Alinta Energy, Officeworks and more.


Importantly, the combined new client list gives Mobecom access to four million end users across the country.


Why the buy?


Mobecom is an enterprise customer experience management platform with a focus on the loyalty and rewards industry.


The company's core Mosaic software helps businesses across a range of industries customer, operate and manage their own loyalty programs — paving the way for deeper relationships between customers and brands, a better customer experience and, subsequently, greater customer retention.


According to Mobecom, the omnichannel focus of the Mosaic platform offers a seamless transition from a digital customer experience to real-world rewards.


As such, Neat Ideas' digital rewards platform is highly complementary to Mobecom's tech.


"Having access to over 50 enterprises and over four million consumers will allow Mobecom to accelerate its business model and cross sell each company's products," Mobecom Executive Chairman Iain Dunstan said.


"Our next strategic piece is to move into payments and this acquisition will give us a readymade customer base."


The top-tier client base that accompanies the Neat Ideas acquisition includes several of the nation's 20 biggest advertisers.


Wesfarmers, for example, spent upwards of $130 million on advertising alone over the 2019 financial year and remains the seventh biggest advertiser in Australia, according to Nielsen Ad Intel.


Supermarket giant Coles spent $90.7 million in advertising in 2019 but has since eclipsed its former parent company and now sits as the fourth biggest advertiser in the country.


Westpac spent almost $50 million in advertising over the 2019 financial year.


This is important because of the Mosaic tech's ability to transition from a rewards platform manager to a recommendations engine.


Read the Full article on The Market Herald here

30B CUSTOMER EXP OPPORTUNITY

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Mobecom (ASX:MBM) and the $30B customer experience management opportunity

Mobecom (ASX:MBM) and the $30B customer experience management opportunity

  • Customer loyalty programs have evolved from frequent flyer points and small generic discounts into a massive customer experience management market
  • Market researcher Grand View predicts the global customer experience management industry will be worth a whopping $30.5 billion by 2023
  • ASX-listed Mobecom (MBM) has a unique position in this market as it helps brands build their own compelling customer experience management platform
  • Mobecom's Mosaic tech platform helps brand create and manage their own unique omnichannel customer loyalty programs
  • But it's more than coupons and discounts; the tech uses artificial intelligence and data-driven analysis to create a sophisticated enterprise solution
  • With multi-billion-dollar clients like Starbucks Australia, Vodacom, British American Tobacco and Nedbank, Mobecom is reshaping the loyalty industry as we know it
  • Further, Mobecom is able to keep track of what customers buy and subsequently transition from a rewards service to a recommendations platform
  • Major enterprises across the world have paid large amounts of money for compelling loyalty platforms, like SAP's $10 billion buyout of Qualtrics in 2018
  • And with shares worth three cents each in a $16.4 million market cap, Mobecom presents a unique opportunity for investors to get on the ship before it takes off


Customer loyalty programs have exploded over the past several decades to the point where it's unusual for a business to not have some sort of rewards scheme in place.


What started out as frequent flyer points and airlines converting miles flown into a unique form of currency has expanded to getting every fifth coffee free, 10 per cent off your next pair of sneakers, or some free movie tickets with your pizza.


But it goes beyond customer retention; the loyalty and rewards industry — more appropriately known as customer experience management — is a massive market.


According to market research from Grand View, the global customer experience management industry is expected to be worth a whopping A$30.5 billion by 2023.


Qantas' loyalty division, for example, made an impressive $1.2 billion in revenue over the 2020 financial year.


In fact, the Qantas Loyalty made $341 million in earnings before interest and tax (EBIT) over the year — almost doubling Qantas domestic operations EBIT and far outpacing its international and Jetstar segments.


In March 2021, Qantas said it was ready to honour $3 billion worth of frequent flyer miles. Its rewards program is estimated to be worth around $5 billion, or more than half of the airline's market cap.


This is all to say that the customer experience management industry is nothing to be scoffed at.


And ASX-listed Mobecom (MBM) has a unique position in this market as it helps brands build their own compelling customer experience management platform.


The omnichannel customer experience


Mobecom's Mosaic software helps businesses across a range of industries customise, operate and manage their own loyalty programs.


The cloud-based tech, which operates in a software-as-a-service (SaaS) model, leverages a client's supplier, partner and merchant networks to help them tailor rewards programs for their customers.


It's all based on the omnichannel focus of the Mosaic tech, which offers a seamless transition from a digital customer experience to real-world rewards.


Beyond simple generic discounts and buy-five-get-one-free stamp cards, Mobecom's tech uses artificial intelligence and data-driven analysis to create a sophisticated enterprise solution.


What's more, the company targets the top-end of town. Rather than get lost in the myriad small businesses trying to keep customers engaged to simply stay afloat, Mobecom has a string of multi-billion dollar clients reshaping the rewards and loyalty industry as we know it.


These customers include Starbucks Australia, Vodacom, British American Tobacco, and big-four South African bank Nedbank.


The real value of customer experience management, however, goes further than rewards and retention: customer experience management paves the way for an effective recommendations engine.


Read the Full Article on The Market Herald here


ABOUT US

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ABOUT GRATIFII

 

Gratifii helps businesses create customer loyalty and engagement. Our software as a service (SaaS) platform powers enterprise loyalty and reward programs. We focus on retail, hospitality, telecom, banking, insurance, and financial services.


Great Customer Experiences Drive Delight


Gratifii helps businesses deliver great customer experiences. We work with companies that are passionate about solving for customer needs around intent and purpose.


Gratifii’s SaaS loyalty and rewards platform contributes to the overall value of the goods and service that customers get. We help businesses drive customer loyalty and build repeat business with brands that customers love.


Give the Best Value to Your Best Customers


Customer loyalty and profitability increase when businesses reward customers who generate the most profits. It’s a virtuous cycle. Gratifii powers rewards programs that align with your strategy and capabilities. All customers aren’t equal.


The right rewards program can accelerate loyalty encouraging new customers to behave like the company’s most profitable long-term customers.



THE GRATIFII SOLUTION


Gratifii powers the loyalty and rewards programs within the mobile telecommunications, retail, hospitality, quick service restaurant, banking and insurance industries.


Gratifii’s platform Mosaic is an extensible enterprise cloud platform that allows businesses to customise, operate, and manage their loyalty programs.


Mosaic levers clients’ supplier, partner and merchant networks to offer customers the best value across products and services in return for their engagement. Clients who choose not to manage their own merchant networks may elect to use Neat Ideas.  Neat Ideas is a Gratifii company that sources the best deals on entertainment, travel, and lifestyle products for clients to pass on to their employees and members. Mosaic uses a dockerised microservice architecture that allows Mosaic to scale and have continuous integration and delivery.


Mosaic is based on best practices within loyalty and rewards. It is a configurable product that works standalone out of the box. It also integrates to other enterprise software platforms. Gratifii adopted an API first methodology as a core design practice to communicate with custom software as needed.





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Gratifii (ASX:GTI) diversifies payment offerings in Open Sparkz partnership


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