cracked: your suggestion that activated carbon is somehow unsatisfactory for filtration and new tech is needed is inaccurate. Activated carbon tech is fine and will only be replaced when new tech Go-sand does the same of better job at a lower price. We could spend the next 20 posts debating the merits of the competing products but this is a task is for the company to undertake given they are talking about commercialisation and spending investors money. Investors need to be wary of companies that hype products that do not clearly do a lot more than ones already in the market place. There simply must be a cost advantage and keep in mind that the Chinese dominate the activated carbon market and are well known to crush emerging products that compete with them by reducing their own prices. I suspect that it is because the company cannot provide a sound business case showing Go-sand cost advantage that they have not done this because that modelling would be a huge positive. Creating new tech is fine for the university scale/ research grant driven outfit that IONIC is emerging from but now they are asking investors to back them and they must show that there could be profits. There is a pattern of new tech being hyped and new companies doing well initially but when the excitement dies down and the hard reality of financial unviability sinks in there is a share price collapse.
caveats: not investment advice/ just my opinion/ I'm often wrong/ DYOR
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